about

From architecture to product design, shaping digital experiences with structure, clarity and emotion.

trajectory

A multidisciplinary path into product design.

01

Architecture shaped my systems thinking.

I started in Architecture and Urbanism, where I learned how people move through spaces, how structure influences behavior and how visual decisions affect understanding. That foundation still shapes how I think about digital products.

02

Technology turned that thinking into interaction.

Studying Computer Science gave me a stronger understanding of how digital products are built. It helped me collaborate with developers, document decisions clearly and design interfaces with implementation in mind.

03

UX connected business, usability and behavior.

My work in UX/UI grew across consulting, education platforms, SaaS tools and enterprise e-commerce. I became especially interested in simplifying complex workflows without losing the business logic behind them.

04

Game UX became the next frontier.

Games have always influenced how I think about engagement, emotion and motivation. Today, I explore Game UX as a way to connect usability with player behavior, feedback loops and memorable experiences.

career in numbers

A few numbers behind my design trajectory.

10+
years across architecture, visual design, web and digital product work.
5+
years focused on UX/UI, product design and interface systems.
1M+
learners served by the education platform where I worked on administrative experiences.
100+
professionals in the organization the 360 review platform was designed for.
4
domains: professional work in commerce, SaaS and EdTech, plus independent Game UX studies.

resume / cv

Luan Rosa

Product Designer · Enterprise UX, B2B Commerce & Design Systems

Profile

Product designer with 5+ years of experience designing operational tools and commerce products. I turn complex rules into workflows people can use and work with product, engineering and QA through implementation.

Experience

Experience Designer

Object Edge · Mar 2023 to Present

Sole designer for an airport lounge management platform. The agent MVP was approved after an on-site airport demonstration. Helped ship redesigned B2B listings and product detail pages for Specialized, giving retailers a denser inventory list and a grid for customer conversations.

AI Training Contributor for Product Design

Tastemakers · Apr 2026 to Oct 2026

Evaluated multi-turn UI and UX outputs for visual hierarchy, interaction quality, consistency, instruction adherence and implementation fidelity.

Product Designer / Web Designer

Freelance and UAIX Smart Design · Feb 2021 to Feb 2025

Creating websites, interfaces and digital experiences for small businesses and independent projects, combining visual design, UX structure and practical implementation constraints.

UX/UI Designer / Product Designer

Escola Conquer · Jun 2022 to Feb 2023

Worked on B2B and B2C education products, including LMS/LXP experiences, class management flows, internal systems and admin tools for a high-scale learning ecosystem.

Junior UX/UI Designer and Web Designer

Vennx Consultancy · 2021 to 2022

Designed web interfaces, landing pages and digital assets, strengthening the transition from visual and web design into product-focused UX/UI work.

Architect / Design Background

Architecture and consulting experience · 2015 to 2018

Built a foundation in spatial design, systems thinking, presentation, research and visual communication through architecture work and international academic collaboration.

Selected contributions

  • Redesigned a truck accessory brand’s homepage and fitment flow. Vehicle fitment tool usage increased 46.6%.
  • Moderated tests with seven colleagues for an internal 360 performance review MVP and used feedback from about 40 pilot users to refine the workflow.
  • Extended Object Edge’s design guidance for product and web, including interaction states and accessibility. Presented the guidance to leadership, Development and QA.

beyond the portfolio

O Meio Noob

I use my YouTube channel to discuss games, UX and game design in Brazilian Portuguese. It helps show my perspective on player experience beyond traditional case studies.

Watch the channel

next step

See how this trajectory translates into product work.