product design · player experience · systems thinking

Clear systems.
Better player experiences.

I’m Luan, a Product Designer with experience in commerce, SaaS and design systems. I bring research, prototyping and systems thinking into player experience through independent Game UX studies.

Experience Designer at Object Edge · UX/UI since 2021 · Based in Brazil, working internationally.

featured work

From product systems to player interactions.

Player experience

Game UX · Player research · HUD prototyping

Target Selection in Red Dead Redemption 2

An independent study that moved from gameplay observations to three HUD directions and a controller prototype evaluated with seven players.

View case study
B2B commerce

E-commerce · B2B UX · Design systems

Streamlining the B2B Cycle

A shipped PLP and PDP redesign that gave retail teams denser inventory scanning, an optional visual grid and clearer patterns shared with the consumer store.

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SaaS platform

SaaS · Research · Product strategy

Designing 360 Performance Review

Taking an internal performance-review product from concept to a tested MVP, including role-specific workflows, clearer evaluation modes and an honest privacy model.

View case study

experience across brands

Companies and client projects across my design career.

about

Curious by default. Strategic by practice.

I’m Luan, a Product Designer focused on connecting user needs, business objectives and interface clarity. My professional work spans e-commerce, SaaS, education platforms and design systems. In games, I conduct independent player research, prototype interactions and analyze player experience.

I enjoy turning messy systems into usable structures: mapping flows, questioning assumptions, designing interfaces and aligning teams around the same product story.

Beyond the screen, I’m interested in games, behavioral science and visual communication. That mix shapes how I design: with clarity, emotion and measurable purpose.

Get to know me

skills

How I create value across the product lifecycle.

01

Experience Architecture

  • Information architecture
  • User flows and journey mapping
  • Interaction design
  • Usability and accessibility
02

Product Strategy

  • UX strategy and discovery
  • Business and KPI alignment
  • Research synthesis
  • Stakeholder communication
03

Design Systems

  • Component libraries
  • Design tokens and patterns
  • Responsive UI systems
  • Developer handoff
04

Game UX Thinking

  • Engagement loops
  • Player behavior
  • HUD and menu analysis
  • Emotional design

testimonial

“This arsenal of curiosity, design chops, and technical acumen makes Luan incredibly unique. It’s rare to find someone so well-rounded that can easily float between research, design and development.”

Sergio Ortiz · Chief Digital Officer at Falcon Consulting

The Last of Us Part II perspective analysis

O Meio Noob · Independent game analysis

How The Last of Us Part II makes you play another perspective.

An analysis of how control, repetition and character switching shape empathy through the player’s actions.

Read the analysis & watch the video

More from O Meio Noob

Browse the article archive

say hi

Let’s design something useful, scalable and memorable.

I’m looking for international opportunities in Product Design and Game UI/UX, including remote roles open to designers based in Brazil.

luanrosa.ux@gmail.com · Download CV (PDF)