Designing Scalable Digital
Experiences for SaaS, B2B & B2C.
fewer friction points. more adoption. scalable growth.
Luan the Designer
User-Centered Product Design.
Luan Rosa is a Product Designer specializing in intuitive digital experiences, UX strategy, and design systems to enhance user engagement and business growth.
Featured Case Studies
Streamlining the B2B Cycle
A “Hybrid UX” strategy: bringing B2C visual layouts into B2B. We modernized the PLP with a Grid View option and integrated technical schematics and service parts directly into a unified PDP layout, ensuring brand consistency and tool efficiency.
Unified
Brand Identity
50%
Shared Components
Transforming Performance Reviews into Growth Opportunities
10+
People in the team
100+
Users impacted
50%
Review time cut
Modernizing a Legal Eco-system
A redesign focused on centralized search architecture, optimized reading patterns, and a frictionless onboarding flow that prioritizes professional authority.
40%
Faster Search
-30%
Support Tickets
Simplifying Class Management for a Million Learners
In February 2023, I revamped an EdTech platform to transform the class management experience for over 1 million business school students. By streamlining user flows and enhancing interface usability, the project made it easier for educators and students to manage and interact with classes seamlessly.
1 M+
Users impacted
10+
Interactive modules improved
Building a Cohesive Digital Experience for Entrepreneurs
1000+
Users impacted
50+
Design elements streamlined
Enhancing Player Engagement for a $4 Billion Game
Other Cases
Testimonials
Sergio Ortiz
Chief Digital Officer @ Falcon Consulting
“Having worked closely with Luan I can comfortably share what makes him exceptional. At his core, Luan is a voracious information gatherer. He enjoys the learning process, and even moreso, the activation of those learnings. He’s quick to identify his strengths, and understands opportunities for growth. As a designer, Luan is gifted in that he understands, and excels with, design principles. The cherry on top is that Luan also understands development. This arsenal of curiosity, design chops, and technical acumen makes Luan incredibly unique. It’s rare to find someone so well-rounded that can easily float between research, design and development.”
Catherine Weitzenkorn
Senior Product Designer @ Object Edge
Luan is a fantastic asset to any team, and I’m lucky to have worked with him. He is an exceptional professional, forward-thinking, growth-minded, and a pleasure to work with all around. Not to mention, he has exceptional talent!
Luan approaches his work not just with a meticulous eye, but also with a deep understanding and concern for what the users will experience, ensuring that his work is nothing short of perfection. He dives deep into the knowledge pool of research and data, ensuring all angles are considered before moving forward with design. Luan’s organizational skills and attention to detail are unmatched – every project he touches is of the highest quality.
On a personal note, Luan and I have maintained a close working relationship as designers on a small team. He has always been responsive and kind, making it a joy to collaborate with him. He was always available to me when I had wanted to explore design solutions or propose solutions for our team and get ideas.
