Game UX · Player research · HUD prototyping
Target Selection in Red Dead Redemption 2
An independent study that moved from gameplay observations to three HUD directions and a controller prototype evaluated with seven players.
View case studyproduct design · player experience · systems thinking
I’m Luan, a Product Designer with experience in commerce, SaaS and design systems. I bring research, prototyping and systems thinking into player experience through independent Game UX studies.
Experience Designer at Object Edge · UX/UI since 2021 · Based in Brazil, working internationally.
featured work
Game UX · Player research · HUD prototyping
An independent study that moved from gameplay observations to three HUD directions and a controller prototype evaluated with seven players.
View case studyE-commerce · B2B UX · Design systems
A shipped PLP and PDP redesign that gave retail teams denser inventory scanning, an optional visual grid and clearer patterns shared with the consumer store.
View case studySaaS · Research · Product strategy
Taking an internal performance-review product from concept to a tested MVP, including role-specific workflows, clearer evaluation modes and an honest privacy model.
View case studyexperience across brands
about
I’m Luan, a Product Designer focused on connecting user needs, business objectives and interface clarity. My professional work spans e-commerce, SaaS, education platforms and design systems. In games, I conduct independent player research, prototype interactions and analyze player experience.
I enjoy turning messy systems into usable structures: mapping flows, questioning assumptions, designing interfaces and aligning teams around the same product story.
Beyond the screen, I’m interested in games, behavioral science and visual communication. That mix shapes how I design: with clarity, emotion and measurable purpose.
Get to know meskills
testimonial
“This arsenal of curiosity, design chops, and technical acumen makes Luan incredibly unique. It’s rare to find someone so well-rounded that can easily float between research, design and development.”

O Meio Noob · Independent game analysis
An analysis of how control, repetition and character switching shape empathy through the player’s actions.
Read the analysis & watch the videosay hi
I’m looking for international opportunities in Product Design and Game UI/UX, including remote roles open to designers based in Brazil.